Impossible is Possible: How We Achieved Nearly 100% in Google PageSpeed
Impossible is Possible: How We Achieved Nearly 100% in Google PageSpeed
In today’s web world, site loading speed is one of the key success factors. Recently, we made a real breakthrough and raised our Google PageSpeed scores to nearly 100% across all critical metrics! This is the result of comprehensive and meticulous optimization, into which we poured maximum knowledge and experience.
What helped us achieve such a result?
1. Script and style loading optimization
We implemented deferred loading of JavaScript and CSS so that critical resources needed for page rendering load first, while all others load asynchronously and only when necessary. Most scripts on the platform load directly upon user interaction. Thanks to this, users see content instantly, and the browser is not blocked by unnecessary calls.
2. Compression and minimization of data
All scripts, styles, and images were maximally compressed and optimized. Using modern WebP/SVG image formats as well as CSS and JavaScript minification significantly reduced the overall amount of loaded data.
3. Effective caching and CDN
We set up caching on the server and used a content delivery network (CDN), allowing files to be delivered closer to users and reducing server response time.
4. Smart image handling
All images use adaptive loading — different sizes and formats for different devices and resolutions. Lazy loading techniques are applied, so images are not loaded until the user scrolls to them.
5. Font optimization
Fonts are loaded with the font-display: swap parameter, reducing text rendering delays due to font loading.
6. Improved rendering and DOM
We reduced unnecessary elements, optimized the HTML structure, removed redundant reflows and style recalculations, speeding up the first render and making the interface responsive.
All these measures have allowed us to practically achieve maximum scores in Google PageSpeed Insights — meaning the site loads fast, smoothly, and conveniently on any device and network.
Impossible became possible thanks to attention to detail and a comprehensive optimization approach. This opens new horizons for improving user experience and increasing conversions.
You will receive all these benefits if you choose the Hotlist.biz platform for creating websites and online stores.
Added the ability to specify an additional SMTP server for sending via the Database of e-mail addresses.
Added conversion of images to WEBP format when uploading through the file manager.