Updated targets, added audiences, and added the ability to quickly set up dynamic remarketing.

Updated goals, added audiences, and added the ability to quickly set up dynamic remarketing.

Setting Goals:

To track goals by events, you need to Import ready-made Goals at https://analytics.google.com/analytics/web/template?uid=D48COZFqSTqK9r0ysqqv4Q
We use ecommece goals, regardless of whether your retail and merchants are included.
In addition, you can use events to create goals. To do this, in the Google Analytics Admin panel, create a Goal.

Audience Setup:

You can import ready-made Audiences at the link https://analytics.google.com/analytics/web/template?uid=s2Gj3xilQ-mDR8QQdXc5iQ Audiences are divided into those who viewed the goods, the basket or made the conversion.
To enable audiences, you need to "Enable the dynamic Google Adwords remarketing code" - site settings, in the "Statistics" tab, as well as follow the instructions for creating dynamic parameters. In the dynamic parameters, not only the data on the scanned product cards is transmitted, but also the basket view, as well as the transition to placing the order.

Instructions for setting up dynamic remarketing can be found on the Settings page, in the Statistics tab.